Sephora is a the world’s leading chain of perfume and cosmetics stores and a powerful beauty presence in countries around the world.
- Built a modular container system for Sephora campaign landing pages that was desktop and mobile friendly.
- Collaborated closely with the UI/UX team to generate initial concept, design, workflow and wireframes.
- Prepared spec doc, guidelines and user journey mapping for UX deliverables for developers.
- Facilitated usability testing to improve the efficiency of the landing pages and provided training for market teams on admin usage.
The responsive design system built is modular, allowing different interactive components to be stacked in a variety of manners without being hard-coded by their developers (making it more sustainable long term).
The new landing pages template has seen an uplift in conversation rate (CR) of 295%.